DigiAsia Bios, an embedded finance provider in Indonesia, has announced a change in its business model, moving away from a “super app” approach towards a “simple app” strategy.
The shift reflects a focus on strengthening core financial services and expanding its embedded wallet offering for third-party platforms.
The new app will concentrate on the most frequently used financial transactions, identified through analysis of historical user data.
The company said the aim is to simplify the user experience, improve transaction efficiency, and support the integration of its embedded finance solutions into partner applications.
A key element of the strategy is the use of artificial intelligence to enhance onboarding, Know Your Customer (KYC) processes, and fraud detection.
The improvements are intended to increase security and reduce friction for both partners and end-users.
“We believe simplicity is the real enabler of scale,”
said Prashant Gokarn, Co-CEO of DigiAsia.
“By focusing on the most impactful user needs, we can deliver faster, safer, and more relevant financial services while empowering our partners to grow their ecosystems.”
The company stated the move aligns its product roadmap with the requirements of Indonesia’s digital economy.
Featured image credit: Edited by Fintech News Indonesia, based on image by freepik
