OCBC has announced a five-year collaboration with Disney, bringing special products and activities inspired by Disney, Pixar, Marvel, and Star Wars to its retail banking customers in Singapore, Malaysia, and Indonesia.
The partnership aims to help OCBC quadruple its new customer base in Southeast Asia by 2029.
This marks the first time a Southeast Asian regional bank is rolling out a comprehensive programme featuring branded card designs, marketing activations, and financial literacy content inspired by Disney characters.
OCBC customers will have access to products like rewards programmes with Disney+ Premium or Disney+ Hotstar subscriptions in Singapore and Malaysia, as well as Disney-themed merchandise.
Starting mid-2025, select OCBC cards and accounts will feature Disney designs and offer exclusive Disney premiums, such as limited-edition OCBC pins.
The collaboration officially kicks off with the launch of the OCBC MyOwn Account on 20 October, which will include Disney and Marvel-themed photo zones at OCBC’s Wisma Atria branch in Singapore.
Additionally, OCBC will offer financial literacy content young savers featuring Disney characters from “Wreck-It Ralph.”
These comics, available digitally and in print, will be accompanied by activity sheets and resources for teachers and parents to help engage young customers.
Over 100,000 copies will be distributed to students across 110 secondary schools in Singapore.
OCBC’s rewards programme will extend to select debit and credit cardholders, OCBC 360 Account customers in Singapore and Malaysia, and Young Nyala Account customers in Indonesia.
Sunny Quek, Head of Global Consumer Financial Services, OCBC, said,
“We are excited to be the first bank in Southeast Asia to launch Disney themed cards and offer customers special experiences inspired by Disney, Pixar, Marvel and Star Wars characters and stories. Disney characters evoke an enchanting and nostalgic emotional connection that resonates with the young and young at heart.
Collaborations like these enable us to attract new customers and bring to the market products and services that are not based on pricing or rates alone. I am therefore confident we will accelerate our acquisition of new to-bank customers across our Southeast Asia core markets in five years.”
Featured image: (From left) Alex Baillie (Vice President and General Manager, Consumer Products, The Walt Disney Company, South Asia), Vineet Puri (Vice President and General Manager, Disney Entertainment SEA, The Walt Disney Company, Southeast Asia) and Sunny Quek (Head of Global Consumer Financial Services, OCBC).
The article first appeared on Fintech News Singapore
